Alex Murphy

Director of Growth Strategy & Client Experience

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Alex Murphy joined Shepherd Financial Partners in 2026 as Director of Growth Strategy and Client Experience, where she works closely with the business development team, advisors, and clients to drive sustainable growth across the firm. Alex’s passion for supporting advisors and her expertise in the industry allow her to help our business scale thoughtfully while maintaining our client-first culture. 

Alex has spent 18 years in the wealth management industry, the majority of which has been in the RIA space. Prior to joining Shepherd Financial Partners, she spent much of her career at Fidelity Investments, where she served both retail and institutional clients. In addition, Alex has held roles at Morgan Stanley and Boston Financial Management. Most recently, she worked at Mariner, where she focused on helping independent advisors grow and strengthen their practices. 

Alex is a graduate of Hobart and William Smith Colleges and currently resides in Winchester with her husband, Doug, their three children, and their golden retriever. Outside of work, Alex is active in the Winchester community and can often be found at her children’s sporting events. She enjoys running and hiking with her family.